It's becoming increasingly clear that customers are more willing than ever to conduct mobile commerce activities – including browsing, researching and buying products – through their smartphones and tablets. That means companies have to work even harder to keep up this holiday season.
According to TechCrunch, a recent Compuware report revealed that some of the biggest retailers in the world may be unprepared for the mobile rush this holiday season. For example, Best Buy, Macy's and the Gap were among the companies identified by the news provider as lacking an iPad application, while Costco does not have one for the iPhone.
"Despite the increases in tablet traffic, many retailers are not prepared to accommodate these new mobile shoppers," according to TechCrunch.
In addition to optimized sites and apps, experts agree that retailers should also look into their transaction management processes to ensure they are equipped to handle mobile commerce orders.
Numerous records for online shopping have already been set this holiday season. According to comScore, consumers spent $18.6 billion online from November 1 through December 2. Cyber Monday alone witnessed $1.6 billion in online sales.