Mobile banking continues to be an area that end-users are especially enthusiastic about, as many have shown they are comfortable accessing their accounts and conducting banking transactions through their mobile devices.
According to a poll of 2,000 people conducted by YouGov and Antenna Software, 40 percent of smartphone and tablet owners are embracing mobile banking. That statistic demonstrates the high potential for mobile commerce opportunities within the financial industry.
"While financial institutions around the world are reaching a growing number of consumers through current offerings, there is a significant opportunity for banks to develop and deploy a holistic mobile banking strategy to meet the needs of their entire customer base," said Jim Hemmer, president and CEO of Antenna.
Other report findings show that 55 percent of mobile users have or would like to check balances on their device, while 43 percent have or would like to view transaction history. Thirty-six percent said they utilize mobile apps to locate bank branches and ATMs.
Mobility, combined with business intelligence, is also having a direct effect on supply chain community management. According to an Enterprise Apps Today report, the combination of the two are increasing the speed and efficiency of supply chain processes.