As more consumers are set to continue their holiday shopping online for Cyber Monday, experts expect that many will increase their mobile commerce activity while seeking out certain gifts.
According to the Motricity Mobile Shopping Survey conducted by Wakefield Research, 70 percent of more than 400 people surveyed said they expect to or have already made a holiday purchase through their mobile devices, such as smartphones or tablets. Experts credit this jump in mobile commerce activity to the improved computing power of such devices.
Forty-four percent of respondents cited an increased comfort level as the top reason for making mobile commerce purchases. Another 35 percent highlighted the user-friendly nature of making purchases through a mobile device.
Retailers should also ensure that mobile shoppers are comfortable using their virtual storefronts to search for products and make purchases this holiday season. The supply chain and transaction management could be among two key areas for consideration.
Early statistics revealed Black Friday to be a success, especially for online retailers. Web sales spiked 26 percent compared to 2010 to reach $816 million this year, according to comScore.