Experienced supply chain manager explains market

The supply chain market of 2012 is a complex and multi-faceted one. Companies are placing more emphasis than ever on maximizing efficiency and ROI from transport and warehouse processes. Explaining the current state of the market requires experience, like that of Sears Holdings vice president Rajan Penkar. In advance of his keynote address at the National Retail Federation Global Supply Chain Summit, he described the challenges faced by a modern supply chain to the NRF's blog.

The main supply chain management issue facing modern businesses, Penkar told the source, is the pressure for omnichannel retail. Omnichannel means that customers can now order the same products online and in stores and expect fast delivery either way.

"[Omnichannel retail] leads to the need for flexibility and agility because many supply chains have typically been designed for either store-based or online models, but not both at the same time," Penkar said to the source.

A recent Korn/Ferry Whitehead Mann survey revealed that multi-channel retail  has become accepted as a difference-maker throughout the industry. The survey found that an increasing number of businesses are using a high-level executive position to ensure a smooth multi-channel experience, one which will require specialized supply chain support.

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