Retail supply chain managers are constantly looking for ways to improve operational efficiencies. As a result, many organizations are deploying multichannel distribution systems. However, this action also can cause challenges within the supply chain that need to be resolved in order for companies to remain productive, according to a MultiChannel Merchant report.

One of the most common problems is not being able to see upstream and downstream unit availabilities. To counteract this, supply chain directors should shift their attention to multi-user and multi-warehouse inventory processes, the news source reported. This is especially important for the inbound flow of products.

Additionally, many merchants use direct-to-consumer or store delivery models to fulfill online orders and those made through contact centers. By reviewing and possibly upgrading their inbound and outbound practices, companies have the potential to reduce cost per unit, improve same-day shipping and cut labor costs, according to the news source.

One trend that will occur within the retail supply chain is its alignment with next best offer forces, according to a new report. These analyses often determine which marketing offer will be the most influential to specific consumers, requiring the entire supply chain to change focus in real-time. By improving multichannel capabilities, managers can be ready for these changes and make them swiftly and efficiently.