In today's world, B2B integration is increasingly conducted over the internet, especially as mobile devices and social media continue to play important roles within companies. As a result, certain trends are beginning to emerge which could shift the entire supply chain industry, according to a BtoB Online report.

Social media is now, and will likely continue to be, a major part of companies' marketing and supply chain management programs. This is because employees and executives can remain connected, regardless of geographical boundaries, and help them address everything from product development to customer support, according to the news source.

The mobile explosion occurred in 2011 and will carry on through this year, drawing in more companies as the year progresses. With innovative mobile applications, directors can monitor supply chains while having the ability to remain in contact with partner organizations, BtoB Online noted.

According to research firm NPD In-Stat, roughly 65 percent of Americans, or 200 million people, will have either a smartphone or tablet by 2015. This indicates that the world is moving toward mobility and supply chain managers can benefit from utilizing them to stay connected with other businesses.